What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 28Oct22-L1

Carolina Herrera Embellished Chiffon-paneled Gazar Midi Dress

Oct 28

Oct 28 Carolina Herrera Embellished Chiffon-paneled Gazar Midi Dress

Queen Letizia, Dresses

Isabel Abdó Carrie Slingback Pumps in Black Suede

Mar 29

Mar 29 Isabel Abdó Carrie Slingback Pumps in Black Suede

Queen Letizia, Shoes

Karen Hallam Signature Ring

Jul 16

Jul 16 Karen Hallam Signature Ring

Queen Letizia, Rings, Accessories, Infanta Sofia