What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Hogan Script Bag in White/Green

Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

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Princess Beatrice, Bags

All tagged 28Sept16-CC

Maje Maestry Mock-Neck Top in Black

Mar 22

Mar 22 Maje Maestry Mock-Neck Top in Black

Charlotte Casiraghi, Tops

Saint Laurent Curtis Fringe Jacket in Brown Suede

Dec 14

Dec 14 Saint Laurent Curtis Fringe Jacket in Brown Suede

Charlotte Casiraghi, Outerwear