What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 28Sept23-K

Gabriela Hearst Costa Turtleneck Sweater in Oatmeal

Oct 1

Oct 1 Gabriela Hearst Costa Turtleneck Sweater in Oatmeal

Duchess of Cambridge, Tops

Holland Cooper High Waisted Straight Trousers in Navy Chalk Pin Stripe

Sep 29

Sep 29 Holland Cooper High Waisted Straight Trousers in Navy Chalk Pin Stripe

Duchess of Cambridge, Bottoms

Holland Cooper Double Breasted Blazer in Navy Chalk Pin Stripe

Sep 29

Sep 29 Holland Cooper Double Breasted Blazer in Navy Chalk Pin Stripe

Duchess of Cambridge, Outerwear

Spells of Love Medium Twist Hoops

Mar 1

Mar 1 Spells of Love Medium Twist Hoops

Duchess of Cambridge, Accessories, Earrings