What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

On Tuesday, King Carl Gustaf, Queen Silvia, and Princess Sofia attended the Global Child Forum at the Royal Palace.

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October 13, 2026

Latest Find

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Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

Natan Edor Skirt in Blush Scattered Leaves Print

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 29Apr16-B

H&M Conscious Collection Custom Clutch

Dec 29

Dec 29 H&M Conscious Collection Custom Clutch

Crown Princess Victoria, Bags

H&M x Balmain Gold Choker Necklace

Dec 19

Dec 19 H&M x Balmain Gold Choker Necklace

Crown Princess Victoria, Accessories, Necklace

Dolce & Gabbana T-Strap Brocade Pumps

Oct 14

Oct 14 Dolce & Gabbana T-Strap Brocade Pumps

Crown Princess Victoria, Shoes