What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Prince and Princess of Wales attend Digger premiere

September 22, 2026

The Prince and Princess of Wales attend Digger premiere

September 22, 2026

On Tuesday, the Prince and Princess of Wales attended the world premiere & Royal Film Performance of Digger in London.

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September 22, 2026

Latest Find

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Sézane Hana Shirt

Queen Letizia, Tops

Sézane Hana Shirt

Queen Letizia, Tops

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Queen Letizia, Tops

All tagged 29Apr16-B

H&M Conscious Collection Custom Clutch

Dec 29

Dec 29 H&M Conscious Collection Custom Clutch

Crown Princess Victoria, Bags

H&M x Balmain Gold Choker Necklace

Dec 19

Dec 19 H&M x Balmain Gold Choker Necklace

Crown Princess Victoria, Accessories, Necklace

Dolce & Gabbana T-Strap Brocade Pumps

Oct 14

Oct 14 Dolce & Gabbana T-Strap Brocade Pumps

Crown Princess Victoria, Shoes