What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Hogan Script Bag in White/Green

Princess Beatrice, Bags

Hogan Script Bag in White/Green

Princess Beatrice, Bags

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Princess Beatrice, Bags

All tagged 29Apr16-B

H&M Conscious Collection Custom Clutch

Dec 29

Dec 29 H&M Conscious Collection Custom Clutch

Crown Princess Victoria, Bags

H&M x Balmain Gold Choker Necklace

Dec 19

Dec 19 H&M x Balmain Gold Choker Necklace

Crown Princess Victoria, Accessories, Necklace

Dolce & Gabbana T-Strap Brocade Pumps

Oct 14

Oct 14 Dolce & Gabbana T-Strap Brocade Pumps

Crown Princess Victoria, Shoes