What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snakes Ring in 18k Gold, Green Tourmaline and Diamonds

Benedikte Thoustrup, Accessories, Rings

Ole Lynggaard Snakes Ring in 18k Gold, Green Tourmaline and Diamonds

Benedikte Thoustrup, Accessories, Rings

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Benedikte Thoustrup, Accessories, Rings

All tagged 29Apr22-M

Nathalie Schuterman Bamboo Medium Hoops in Gold

Jul 16

Jul 16 Nathalie Schuterman Bamboo Medium Hoops in Gold

Princess Madeleine, Accessories, Earrings

Veronica Beard Jeanne Linen-Blend Trousers

May 1

May 1 Veronica Beard Jeanne Linen-Blend Trousers

Princess Madeleine, Bottoms

Veronica Beard Aaliyah Linen-Blend Dickey Blazer

May 1

May 1 Veronica Beard Aaliyah Linen-Blend Dickey Blazer

Princess Madeleine, Outerwear