What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf's 80th Birthday Celebrations - Day 1

Apr 29, 2026

King Carl Gustaf's 80th Birthday Celebrations - Day 1

Apr 29, 2026

Apr 29, 2026

Latest Find

Featured

Salvatore Ferragamo Vara Bow Pumps in Gold

Princess Beatrix, Shoes

Salvatore Ferragamo Vara Bow Pumps in Gold

Princess Beatrix, Shoes

Princess Beatrix, Shoes

All tagged 29Apr26-Mad

Marzio 75 Pumps in Beige Suede

Apr 30

Apr 30 Marzio 75 Pumps in Beige Suede

Princess Madeleine, Shoes

Jonathan Simkhai Ambretta Dress

Oct 16

Oct 16 Jonathan Simkhai Ambretta Dress

Princess Madeleine, Dresses

Cartier Love Bracelet with 4 Diamonds

Jun 21

Jun 21 Cartier Love Bracelet with 4 Diamonds

Princess Madeleine, Bracelet, Accessories, Crown Princess Mary

Ebba Brahe Cross Ring

Jul 25

Jul 25 Ebba Brahe Cross Ring

Princess Madeleine, Accessories, Rings

Botkier Woven Clutch

Jul 25

Jul 25 Botkier Woven Clutch

Princess Madeleine, Bags