What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 29Aug14

Diane von Furstenberg New Julian Dress in Africa Zoo Print

Nov 26

Nov 26 Diane von Furstenberg New Julian Dress in Africa Zoo Print

Princess Laurentien, Dresses

Tod's G-Bag Sacca Hobo Bag

Mar 16

Mar 16 Tod's G-Bag Sacca Hobo Bag

Duchess of Cambridge, Bags

Mint Velvet Bibi Suede Plimsolls

Jul 4

Jul 4 Mint Velvet Bibi Suede Plimsolls

Duchess of Cambridge, Shoes