What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

September 15, 2026

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Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

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Dec 24 Hugo Boss Iladi Top in White

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May 17 Dolce & Gabbana V-Neck Lace Appliqué Dress in Beige

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Nov 22 Designers Remix Quilted Clutch

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May 22 LK Bennett Leola Clutch in Taupe Patent Leather

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Princess Sofia, Shoes

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Jul 5 Prada Pleated Cotton Dress

Sarah Williams

Princess Sofia, Dresses

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Dec 24 Hugo Boss Iladi Top in White

May 17 Dolce & Gabbana V-Neck Lace Appliqué Dress in Beige

Nov 22 Designers Remix Quilted Clutch

May 22 LK Bennett Leola Clutch in Taupe Patent Leather

Sep 2 KG by Kurt Geiger Bailey Pumps in Nude

Jul 5 Prada Pleated Cotton Dress

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