What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 29Jan11

Lara Bohinc Large Plaid Bangle

Jul 15

Jul 15 Lara Bohinc Large Plaid Bangle

Princess Madeleine, Accessories, Bracelet

Bottega Veneta Drop Earrings

Jul 13

Jul 13 Bottega Veneta Drop Earrings

Princess Madeleine, Accessories, Earrings

Roberto Cavalli Embellished Satin-jersey Gown

Jan 20

Jan 20 Roberto Cavalli Embellished Satin-jersey Gown

Princess Madeleine, Gowns