What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 29Jul21

Hill House Ellie Nap Dress in Rose Botanical

Sep 25

Sep 25 Hill House Ellie Nap Dress in Rose Botanical

Princess Eugenie, Dresses

Ulla Johnson Selena Puff Sleeves Midi Dress in Navy Tie Dye

Sep 1

Sep 1 Ulla Johnson Selena Puff Sleeves Midi Dress in Navy Tie Dye

Crown Princess Marie Chantal, Dresses

ASOS DESIGN Loyal Pointed Ballet Flats in Black Satin

Aug 7

Aug 7 ASOS DESIGN Loyal Pointed Ballet Flats in Black Satin

Princess Beatrice, Shoes

Maje Rivoli Dress in Black

Aug 7

Aug 7 Maje Rivoli Dress in Black

Princess Beatrice, Dresses