What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

Crown Princess Victoria attends 2026 Stockholm Junior Water Prize ceremony

August 26, 2026

On Tuesday, Crown Princess Victoria attended the 2026 Stockholm Junior Water Prize ceremony as Patron.

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August 26, 2026

Latest Find

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Havaianas x Farm Rio Flip-Flops in Blue

Princess Alexandra Monaco, Shoes

Havaianas x Farm Rio Flip-Flops in Blue

Princess Alexandra Monaco, Shoes

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Princess Alexandra Monaco, Shoes

All tagged 29Jun06-Bea

Prada Satin Top-Handle Evening Bag

May 17

May 17 Prada Satin Top-Handle Evening Bag

Princess Beatrice, Bags