What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 29Jun24-M

Dulong Fine Jewelry Glory Tennis Bracelet

Jun 29

Jun 29 Dulong Fine Jewelry Glory Tennis Bracelet

Crown Princess Mary, Accessories, Bracelet

Stella McCartney Bryce Coat in Camel

Jun 29

Jun 29 Stella McCartney Bryce Coat in Camel

Crown Princess Mary, Outerwear

Tod's Joy Large Shopping Bag

Nov 6

Nov 6 Tod's Joy Large Shopping Bag

Crown Princess Mary, Bags

Uniqlo Ultra Light Down Compact Vest in Beige

Nov 6

Nov 6 Uniqlo Ultra Light Down Compact Vest in Beige

Crown Princess Mary, Outerwear, Princess Josephine

Ba&Sh Ruffle Mock Neck Striped Shirt in Blue

Apr 28

Apr 28 Ba&Sh Ruffle Mock Neck Striped Shirt in Blue

Crown Princess Mary, Tops