What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 29Mar17-Bea

Pretty Ballerinas Metal Cap-Toe Ballet Flats

Jun 28

Jun 28 Pretty Ballerinas Metal Cap-Toe Ballet Flats

Princess Beatrice, Shoes

Alexander McQueen Leather Waist Belt in Black Leather with Silver Hardware

Sep 23

Sep 23 Alexander McQueen Leather Waist Belt in Black Leather with Silver Hardware

Princess Beatrice, Accessories