What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 29Nov23-Max

Claes Iversen Asymmetric Zip Front Coat in Camel

Nov 29

Nov 29 Claes Iversen Asymmetric Zip Front Coat in Camel

Queen Maxima, Outerwear

Monies Curved Gold Earrings

Nov 29

Nov 29 Monies Curved Gold Earrings

Queen Maxima, Accessories, Earrings, Princess Catharina-Amalia

SMAAK Amsterdam Bitti Bag

Nov 29

Nov 29 SMAAK Amsterdam Bitti Bag

Queen Maxima, Bags

Celedonio Butterfly Brooch

May 24

May 24 Celedonio Butterfly Brooch

Queen Maxima, Accessories, Brooches, Princess Catharina-Amalia

Gianvito Rossi Gianvito 105 Pumps in Dark Brown Suede

Jun 13

Jun 13 Gianvito Rossi Gianvito 105 Pumps in Dark Brown Suede

Queen Maxima, Shoes, Crown Princess Mary