What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Stockholm Exergi

Apr 29, 2024

Crown Princess Victoria and Prince Daniel visit Stockholm Exergi

Apr 29, 2024

Apr 29, 2024

Latest Find

Featured

Andiata Lesley Blazer in White

Princess Sofia

Andiata Lesley Blazer in White

Princess Sofia

Princess Sofia

All tagged 29Oct21-A

Orit Elhanati Ocean Shield Earrings

Oct 29

Oct 29 Orit Elhanati Ocean Shield Earrings

Crown Princess Mary, Accessories, Earrings, Princess Isabella

Gianvito Rossi Gianvito 105 Pumps in Dark Brown Suede

Jun 13

Jun 13 Gianvito Rossi Gianvito 105 Pumps in Dark Brown Suede

Queen Maxima, Shoes, Crown Princess Mary

Hugo Boss Banora Blouse in White

Nov 9

Nov 9 Hugo Boss Banora Blouse in White

Crown Princess Mary, Tops, Princess Marie, Queen Letizia, Crown Princess Mette Marit