What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 29Oct22

Carolina Herrera Contrast Wool Cape

Jun 14

Jun 14 Carolina Herrera Contrast Wool Cape

Queen Letizia, Outerwear

Levi's 315 Shaping Bootcut Jeans in Soft Black

Nov 2

Nov 2 Levi's 315 Shaping Bootcut Jeans in Soft Black

Queen Letizia, Bottoms

Stradivarius Straight Fit Cargo Trousers

Oct 30

Oct 30 Stradivarius Straight Fit Cargo Trousers

Princess Leonor, Bottoms

Hugo Boss Black & White Stripe Wool Sweater

Oct 31

Oct 31 Hugo Boss Black & White Stripe Wool Sweater

Queen Letizia, Tops

Hugo Boss Kate Low Cut Sneakers in White

Jul 23

Jul 23 Hugo Boss Kate Low Cut Sneakers in White

Queen Letizia, Shoes, Infanta Sofia, Princess Leonor

Karen Hallam Signature Ring

Jul 16

Jul 16 Karen Hallam Signature Ring

Queen Letizia, Rings, Accessories, Infanta Sofia