What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

King Carl Gustaf and Crown Princess Couple attend the Swedish Academy's festive gathering

Dec 21, 2024

Dec 21, 2024

Latest Find

Featured

Stockh lm Studio Cadenza Skirt in Black

Princess Sofia, Bottoms

Stockh lm Studio Cadenza Skirt in Black

Princess Sofia, Bottoms

Princess Sofia, Bottoms

All tagged 2Dec20-V

H&M Conscious Collection Linked-Ring Necklace in Gold-Coloured

Dec 2

Dec 2 H&M Conscious Collection Linked-Ring Necklace in Gold-Coloured

Crown Princess Victoria, Accessories, Necklace

H&M Conscious Collection Multifunctional Earrings in Gold/Dark Green

Dec 2

Dec 2 H&M Conscious Collection Multifunctional Earrings in Gold/Dark Green

Crown Princess Victoria, Accessories, Earrings

H&M Conscious Collection Jacquard-Patterned Shirt in Yellow

Dec 2

Dec 2 H&M Conscious Collection Jacquard-Patterned Shirt in Yellow

Crown Princess Victoria, Tops