What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

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Princess Charlene, Shoes

All tagged 2Dec25-Mad

Leoní Rooni Shawl Cardigan

Dec 2

Dec 2 Leoní Rooni Shawl Cardigan

Princess Madeleine, Outerwear

Toteme T-Lock Top Handle Bag in Black Leather

Jan 31

Jan 31 Toteme T-Lock Top Handle Bag in Black Leather

Princess Madeleine, Bags

Christian Louboutin Mid Heel Knee Boots in Black Leather

Dec 20

Dec 20 Christian Louboutin Mid Heel Knee Boots in Black Leather

Princess Madeleine, Shoes

Valentino Virgin Wool Pleated Skirt

Dec 4

Dec 4 Valentino Virgin Wool Pleated Skirt

Princess Madeleine, Bottoms