What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 2Jul24-Cam

Loro Piana Open Walk Suede Ankle Boots

May 29

May 29 Loro Piana Open Walk Suede Ankle Boots

Camille Gottlieb, Shoes

Christian Dior Diorama Bag in Silver Leather

Dec 3

Dec 3 Christian Dior Diorama Bag in Silver Leather

Bags, Camille Gottlieb