What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Madeleine visits Gästrikland

June 2, 2026

Princess Madeleine visits Gästrikland

June 2, 2026

June 2, 2026

Latest Find

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Reiss Gigi Dress

Crown Princess Mary, Dresses

Reiss Gigi Dress

Crown Princess Mary, Dresses

Crown Princess Mary, Dresses

All tagged 2Jun26-M1

Reiss Gigi Dress

Jun 2

Jun 2 Reiss Gigi Dress

Crown Princess Mary, Dresses