What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 2Jun26-M1

Adidas Originals Handball Spezial Trainers in Earth Strata / Off White / Gum

Feb 7

Feb 7 Adidas Originals Handball Spezial Trainers in Earth Strata / Off White / Gum

Princess Catharina-Amalia, Shoes, Crown Princess Mary

Harris Wharf London Crinkle Top

Apr 11

Apr 11 Harris Wharf London Crinkle Top

Princess Josephine, Tops, Crown Princess Mary

Arc'teryx Atom Lt Jacket in Navy

Apr 6

Apr 6 Arc'teryx Atom Lt Jacket in Navy

Crown Princess Mary, Outerwear

Prada Silk Cropped Jacket

May 18

May 18 Prada Silk Cropped Jacket

Crown Princess Mary, Princess Josephine, Outerwear

Rebekka Notkin Cuff Bracelet in Gold

Nov 3

Nov 3 Rebekka Notkin Cuff Bracelet in Gold

Crown Princess Mary, Accessories, Bracelet