What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 2Mar25-A

Gucci GG Marmont Matelassé Bag in Emerald Green

Jun 6

Jun 6 Gucci GG Marmont Matelassé Bag in Emerald Green

Princess Astrid, Bags

Gucci Rose Garden Printed Silk Cardigan

May 14

May 14 Gucci Rose Garden Printed Silk Cardigan

Princess Astrid, Outerwear

Adidas Gazelle Sneakers in Collegiate Navy White

Nov 18

Nov 18 Adidas Gazelle Sneakers in Collegiate Navy White

Beatrice Casiraghi, Shoes, Princess Astrid