What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 2May14-Yorks

Aqua Abstract-Print Dress

Jan 22

Jan 22 Aqua Abstract-Print Dress

Princess Eugenie, Dresses

Topshop Aztec Print Full Skirt in Green

Dec 13

Dec 13 Topshop Aztec Print Full Skirt in Green

Princess Beatrice, Bottoms