What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 2May22-V2

MarZio D13 Pumps in Jean Blue

Nov 25

Nov 25 MarZio D13 Pumps in Jean Blue

Crown Princess Victoria, Shoes

Sophie by Sophie Engraved Heart Bracelet

Sep 17

Sep 17 Sophie by Sophie Engraved Heart Bracelet

Crown Princess Victoria, Accessories, Bracelet

Epoch Lady Chronograph with Diamonds

Sep 17

Sep 17 Epoch Lady Chronograph with Diamonds

Crown Princess Victoria, Accessories, Watches