What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 2May23-A

Converse Chuck Taylor All Star Lift Platform Shoes

May 2

May 2 Converse Chuck Taylor All Star Lift Platform Shoes

Princess Athena, Shoes

Uniqlo Warm Padded Washable Hooded Parka

May 2

May 2 Uniqlo Warm Padded Washable Hooded Parka

Princess Athena, Outerwear

Zara Stretch Fit Cargo Jeans

May 2

May 2 Zara Stretch Fit Cargo Jeans

Princess Athena, Bottoms