What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 2Oct24-M1

Alma e Coração Queen Earrings

Apr 1

Apr 1 Alma e Coração Queen Earrings

Crown Princess Mary, Accessories, Earrings

Jesper Hovring Wrap Blouse in Fuchsia

Oct 3

Oct 3 Jesper Hovring Wrap Blouse in Fuchsia

Crown Princess Mary, Tops

Prada Satin Embellished Clutch in Yellow

Oct 2

Oct 2 Prada Satin Embellished Clutch in Yellow

Crown Princess Mary, Bags

Halberstadt F Petite Letter Necklace

Feb 24

Feb 24 Halberstadt F Petite Letter Necklace

Crown Princess Mary, Accessories, Necklace

Aquazzura Josephine Sandals in Gold

Sep 1

Sep 1 Aquazzura Josephine Sandals in Gold

Crown Princess Mary, Shoes