What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

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By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 30Apr24-M

Gucci Braided Skinny Leather Belt

Sep 9

Sep 9 Gucci Braided Skinny Leather Belt

Crown Princess Mary, Accessories

Andiata Fanny Printed Midi Skirt

Sep 5

Sep 5 Andiata Fanny Printed Midi Skirt

Crown Princess Mary, Bottoms

Gianvito Rossi Gianvito 105 Pumps in Blush Patent Leather

Aug 31

Aug 31 Gianvito Rossi Gianvito 105 Pumps in Blush Patent Leather

Crown Princess Victoria, Shoes, Crown Princess Mary

Hugo Boss Clelo Blouse

Jun 18

Jun 18 Hugo Boss Clelo Blouse

Crown Princess Mary, Tops