What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Latvia

Mar 5, 2026

Crown Princess Victoria visits Latvia

Mar 5, 2026

Mar 5, 2026

Latest Find

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Max Mara Fiero Jacket

Crown Princess Mary, Outerwear

Max Mara Fiero Jacket

Crown Princess Mary, Outerwear

Crown Princess Mary, Outerwear

All tagged 30Jan23-Max

Hermes Jige Elan 29 Clutch in Burgundy

Jan 30

Jan 30 Hermes Jige Elan 29 Clutch in Burgundy

Queen Maxima, Bags, Princess Catharina-Amalia

Natan Couture Jenny Dress in Red

Jan 30

Jan 30 Natan Couture Jenny Dress in Red

Queen Maxima, Dresses

Gianvito Rossi Plexi Pumps in Red Suede

Jan 30

Jan 30 Gianvito Rossi Plexi Pumps in Red Suede

Queen Maxima, Shoes

Tom Ford Penelope Metal Butterfly Sunglasses

May 13

May 13 Tom Ford Penelope Metal Butterfly Sunglasses

Queen Maxima, Accessories, Sunglasses