What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 30Jul13

Massimo Dutti Leather Tote Bag

Sep 19

Sep 19 Massimo Dutti Leather Tote Bag

Princess Sofia, Bags

Tiger of Sweden Katy Loafers

Feb 16

Feb 16 Tiger of Sweden Katy Loafers

Princess Sofia, Shoes

Tiger of Sweden Slight Jeans

Feb 14

Feb 14 Tiger of Sweden Slight Jeans

Princess Sofia, Bottoms