What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

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October 18, 2026

Latest Find

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Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

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Charlotte Casiraghi, Bags

All tagged 30Jun24-M1

RM Williams Comfort Craftsman Boots

Jul 2

Jul 2 RM Williams Comfort Craftsman Boots

Crown Princess Mary, Shoes

Gucci GG1264S Sunglasses

Aug 18

Aug 18 Gucci GG1264S Sunglasses

Crown Princess Mary, Accessories, Sunglasses

Chloé Marcie Pochette Crossbody Bag in Brown Leather

Jun 18

Jun 18 Chloé Marcie Pochette Crossbody Bag in Brown Leather

Crown Princess Mary, Bags, Princess Isabella

Uniqlo Ultra Light Down Compact Coat in Navy

Nov 18

Nov 18 Uniqlo Ultra Light Down Compact Coat in Navy

Crown Princess Mary, Outerwear