What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

Read more →

November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Read more →

Queen Mathilde, Bottoms

All tagged 30Jun25-Ari

Max Mara Cestino Trousers in Sand Striped

Jun 30

Jun 30 Max Mara Cestino Trousers in Sand Striped

Princess Ariane, Bottoms, Princess Catharina-Amalia

Max Mara Rodeo Waistcoat in Sand Striped

Jun 30

Jun 30 Max Mara Rodeo Waistcoat in Sand Striped

Princess Ariane, Tops, Princess Catharina-Amalia