What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 30Sept20-Eug

Wedel Art Collective X Rashid Johnson Printed Face Covering

Oct 1

Oct 1 Wedel Art Collective X Rashid Johnson Printed Face Covering

Princess Eugenie, Accessories

Louis Vuitton Capucines Bag in Black Leather

Oct 7

Oct 7 Louis Vuitton Capucines Bag in Black Leather

Princess Eugenie, Bags

Maje Galaxy Long Line Coat in Green

Oct 3

Oct 3 Maje Galaxy Long Line Coat in Green

Princess Eugenie, Outerwear

Isabel Marant Lokyo Knee Boots in Black Suede

Sep 17

Sep 17 Isabel Marant Lokyo Knee Boots in Black Suede

Princess Eugenie, Shoes