What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria meets UNDP's Ukraine Representative

Oct 23, 2025

Crown Princess Victoria meets UNDP's Ukraine Representative

Oct 23, 2025

Oct 23, 2025

Latest Find

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Alberto Biani Flared Tailored-Cut Trousers

Princess Sofia, Bottoms

Alberto Biani Flared Tailored-Cut Trousers

Princess Sofia, Bottoms

Princess Sofia, Bottoms

All tagged 30Sept25-Soph

Lexy London Printed Maxi Skirt

Oct 2

Oct 2 Lexy London Printed Maxi Skirt

Countess of Wessex, Bottoms

Asprey London Woodland Single Oak Leaf Bracelet in 18ct Yellow Gold with Diamonds

Jun 2

Jun 2 Asprey London Woodland Single Oak Leaf Bracelet in 18ct Yellow Gold with Diamonds

Countess of Wessex, Accessories, Bracelet

Giulia Barela Africa Ring

Oct 8

Oct 8 Giulia Barela Africa Ring

Countess of Wessex, Accessories, Rings

Giulia Barela Poetica Small Hoop Earrings

Oct 7

Oct 7 Giulia Barela Poetica Small Hoop Earrings

Countess of Wessex, Accessories, Earrings

TOMS Valencia Canvas Platform Espadrilles

Aug 3

Aug 3 TOMS Valencia Canvas Platform Espadrilles

Countess of Wessex, Shoes