What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

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Infanta Sofia, Shoes

All tagged 31Jan23-Max

Frame Belted Cotton & Linen Jumpsuit

Jan 31

Jan 31 Frame Belted Cotton & Linen Jumpsuit

Queen Maxima, Jumpsuits

Hogan Interactive Sneakers in Camel Leather

Jan 31

Jan 31 Hogan Interactive Sneakers in Camel Leather

Queen Maxima, Shoes

Maria La Rosa Jungle Woven Clutch

Jan 31

Jan 31 Maria La Rosa Jungle Woven Clutch

Queen Maxima, Bags

Tom Ford Penelope Metal Butterfly Sunglasses

May 13

May 13 Tom Ford Penelope Metal Butterfly Sunglasses

Queen Maxima, Accessories, Sunglasses