What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

Princess Charlene lights up the Casino Square in pink for Pink October

October 3, 2026

On Saturday evening, Princess Charlene officially lit up the Casino Square in pink to mark the start of Pink October, Breast Cancer Awareness Month.

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October 3, 2026

Latest Find

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Sophie Habsburg Alpha Bag in Green

Countess of Wessex, Bags

Sophie Habsburg Alpha Bag in Green

Countess of Wessex, Bags

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Countess of Wessex, Bags

All tagged 31Jul12-Aut

Longchamp Le Pliage L Tote in Ebony

Mar 30

Mar 30 Longchamp Le Pliage L Tote in Ebony

Autumn Phillips, Bags

Adidas London 2012 Team GB 1/4 Zip Sweater

Mar 30

Mar 30 Adidas London 2012 Team GB 1/4 Zip Sweater

Autumn Phillips, Outerwear

Adidas London 2012 Team GB Cap in Victo Blue/Vivid Red

Mar 30

Mar 30 Adidas London 2012 Team GB Cap in Victo Blue/Vivid Red

Autumn Phillips, Hats