What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel attend Gamleby's 750th anniversary

Aug 22, 2025

Crown Princess Victoria and Prince Daniel attend Gamleby's 750th anniversary

Aug 22, 2025

Aug 22, 2025

Latest Find

Featured

Maison Common Printed Cotton Dress with Seagull Patches

Princess Carina, Dresses

Maison Common Printed Cotton Dress with Seagull Patches

Princess Carina, Dresses

Princess Carina, Dresses

All tagged 31Jul25-Leon

Gina Tricot Two Layer Multi Skirt

Aug 1

Aug 1 Gina Tricot Two Layer Multi Skirt

Princess Leonore, Bottoms

Mango Cotton Blouse With Embroidered Details

Aug 1

Aug 1 Mango Cotton Blouse With Embroidered Details

Princess Leonore, Tops