What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 31Jul25-Sofia

Andiata Julitta Dress in White Secret Garden

Dec 25

Dec 25 Andiata Julitta Dress in White Secret Garden

Princess Sofia, Dresses

Castaner Cati Ankle Strap Sandals

Jul 14

Jul 14 Castaner Cati Ankle Strap Sandals

Princess Sofia, Shoes