What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 31Mar25-M

Christian Dior Flared Mid-Length Skirt

Mar 31

Mar 31 Christian Dior Flared Mid-Length Skirt

Crown Princess Mary, Bottoms

Jane Taylor Diamond Crepe Pleated Band in Black

Feb 24

Feb 24 Jane Taylor Diamond Crepe Pleated Band in Black

Crown Princess Mary, Hats

Mulberry Small Islington Bag in Black Silky Calf

Jan 27

Jan 27 Mulberry Small Islington Bag in Black Silky Calf

Crown Princess Mary, Bags

Gianvito Rossi Cap Toe Patent Leather Pumps

Feb 4

Feb 4 Gianvito Rossi Cap Toe Patent Leather Pumps

Crown Princess Mary, Shoes

Christian Dior 30 Montaigne Bar Jacket in White

Jun 10

Jun 10 Christian Dior 30 Montaigne Bar Jacket in White

Crown Princess Mette Marit, Outerwear, Queen Sonja, Princess Astrid, Crown Princess Mary