What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 31May23-Char

Chanel Flower Slingback Flat Sandals

May 31

May 31 Chanel Flower Slingback Flat Sandals

Charlotte Casiraghi, Shoes

Chanel Small Flap Bag in White Lambskin

Mar 25

Mar 25 Chanel Small Flap Bag in White Lambskin

Charlotte Casiraghi, Bags