What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 31May23-P

Alter Designs Love Blazer in Yellow Linen

May 31

May 31 Alter Designs Love Blazer in Yellow Linen

Pauline Ducruet, Outerwear

Alter Designs The George Pants in Yellow Linen

May 31

May 31 Alter Designs The George Pants in Yellow Linen

Pauline Ducruet, Bottoms

Miu Miu Crochet Top-Handle Bag in White

May 31

May 31 Miu Miu Crochet Top-Handle Bag in White

Pauline Ducruet, Bags

Céline Triomphe 01 Sunglasses in Blonde Havana

Jul 10

Jul 10 Céline Triomphe 01 Sunglasses in Blonde Havana

Princess Alexandra Monaco, Accessories, Sunglasses, Pauline Ducruet, Camille Gottlieb, Princess Catharina-Amalia, Crown Princess Marie Chantal