What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 31May26

Nike Swift Dri-FIT UV 1/4-Zip Running Top

Jun 2

Jun 2 Nike Swift Dri-FIT UV 1/4-Zip Running Top

Queen Mathilde, Tops

Brooks Ghost Trail Running Shoes

Jun 2

Jun 2 Brooks Ghost Trail Running Shoes

Queen Mathilde, Shoes

Gucci GG0631S Sunglasses

Apr 2

Apr 2 Gucci GG0631S Sunglasses

Queen Mathilde, Sunglasses, Accessories

Cartier Panthère de Cartier Watch

Apr 14

Apr 14 Cartier Panthère de Cartier Watch

Princess Charlene, Accessories, Watches, Camille Gottlieb, Marie Ducruet