What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 31Oct13-Eug

Converse Chuck Taylor All Star Low Top Shoes in Off White

Sep 14

Sep 14 Converse Chuck Taylor All Star Low Top Shoes in Off White

Princess Eugenie, Shoes

Charlotte Olympia Boo! Pumpkin Clutch

Jan 17

Jan 17 Charlotte Olympia Boo! Pumpkin Clutch

Princess Eugenie, Bags

Sandro Merveille Coat in Black

May 4

May 4 Sandro Merveille Coat in Black

Princess Eugenie, Outerwear

Beulah London Shibani Blue Heart Scarf

Jul 4

Jul 4 Beulah London Shibani Blue Heart Scarf

Duchess of Cambridge, Accessories, Princess Eugenie