What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 31Oct22-M

Sandro Rehane Dress

Oct 31

Oct 31 Sandro Rehane Dress

Crown Princess Mary, Dresses

Michel Vivien Selayn Sandals

Aug 18

Aug 18 Michel Vivien Selayn Sandals

Crown Princess Mary, Shoes

Natascha Traun Cocktail Ring

Sep 4

Sep 4 Natascha Traun Cocktail Ring

Princess Madeleine, Accessories, Rings

Rebekka Notkin Cuff Bracelet in Gold

Nov 3

Nov 3 Rebekka Notkin Cuff Bracelet in Gold

Crown Princess Mary, Accessories, Bracelet