What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 3Apr23-S1

Lilli Jahilo Mette Jumpsuit

Apr 4

Apr 4 Lilli Jahilo Mette Jumpsuit

Princess Sofia, Jumpsuits

Susan Szatmary Mini Palais Short Handle Bag in Black and White

Apr 4

Apr 4 Susan Szatmary Mini Palais Short Handle Bag in Black and White

Princess Sofia, Bags

Handsome Stockholm Statement Gloves in Beige

Oct 25

Oct 25 Handsome Stockholm Statement Gloves in Beige

Princess Sofia, Accessories

Stinaa.J Elsa Pumps in Sand Suede

Apr 4

Apr 4 Stinaa.J Elsa Pumps in Sand Suede

Princess Sofia, Shoes