What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Alter Designs Lenna Skirt in Crêpe Georgette

Pauline Ducruet, Bottoms

Alter Designs Lenna Skirt in Crêpe Georgette

Pauline Ducruet, Bottoms

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Pauline Ducruet, Bottoms

All tagged 3Apr25-Z

Caroline Svedbom Vassia Earrings in Rhodium

Apr 18

Apr 18 Caroline Svedbom Vassia Earrings in Rhodium

Zara Phillips, Accessories, Earrings

Camilla Rose Millinery Elder Hat in Pale Blue & Navy

Apr 18

Apr 18 Camilla Rose Millinery Elder Hat in Pale Blue & Navy

Zara Phillips, Hats

Lilysilk Women Bow-Tie Neck Silk Blouse in Blue Haze

Apr 18

Apr 18 Lilysilk Women Bow-Tie Neck Silk Blouse in Blue Haze

Zara Phillips, Tops

Veronica Beard Battista Dickey Blazer in Navy Pinstripe

Sep 21

Sep 21 Veronica Beard Battista Dickey Blazer in Navy Pinstripe

Zara Phillips, Outerwear