What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 3Feb14

Prada Ruffle Front Jacket in Nude

Aug 25

Aug 25 Prada Ruffle Front Jacket in Nude

Crown Princess Mette Marit, Outerwear

Prada Platform Suede Boots in Black

Dec 24

Dec 24 Prada Platform Suede Boots in Black

Crown Princess Mary, Shoes

Quidam Leather Clutch in Grey

Nov 2

Nov 2 Quidam Leather Clutch in Grey

Crown Princess Mary, Bags

BCBGMaxAzria Long Sleeve Turtleneck with Contrast Cuffs in White

Apr 29

Apr 29 BCBGMaxAzria Long Sleeve Turtleneck with Contrast Cuffs in White

Crown Princess Mary, Tops

Prada Collarless Coat in Black

Oct 11

Oct 11 Prada Collarless Coat in Black

Crown Princess Mary, Outerwear