What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 3Jul25-M2

By Malene Birger Nimbole Wallet

Jul 3

Jul 3 By Malene Birger Nimbole Wallet

Crown Princess Mary, Bags

Rebekka Notkin Ribbon Diamond Bracelet

Mar 26

Mar 26 Rebekka Notkin Ribbon Diamond Bracelet

Crown Princess Mary, Accessories, Bracelet

Max Mara Sondrio Jumpsuit in Red

Jul 25

Jul 25 Max Mara Sondrio Jumpsuit in Red

Crown Princess Mary, Jumpsuits

Salvatore Ferragamo Spagna Sandals in Brown Embossed Leather

Aug 22

Aug 22 Salvatore Ferragamo Spagna Sandals in Brown Embossed Leather

Crown Princess Mary, Shoes

Max Mara Omero Linen Blazer

Jun 12

Jun 12 Max Mara Omero Linen Blazer

Crown Princess Mary, Outerwear

Rebekka Notkin Cuff Bracelet in Gold

Nov 3

Nov 3 Rebekka Notkin Cuff Bracelet in Gold

Crown Princess Mary, Accessories, Bracelet

Rebekka Notkin Deco Ring

Nov 3

Nov 3 Rebekka Notkin Deco Ring

Crown Princess Mary, Accessories, Rings