What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

Read more →

November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Read more →

Queen Mathilde, Bottoms

All tagged 3Jun17

Maje Jiselle Jacquard Skirt in White

Oct 13

Oct 13 Maje Jiselle Jacquard Skirt in White

Princess Elisabeth, Bottoms

Maje Mashup One-Shoulder Knit Top in White

Oct 13

Oct 13 Maje Mashup One-Shoulder Knit Top in White

Princess Elisabeth, Tops

Roksanda Marbury Jumpsuit in Black

May 16

May 16 Roksanda Marbury Jumpsuit in Black

Queen Maxima, Jumpsuits