What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

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Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 3Jun23-Math

Natan Couture Jessy Cape Dress

Jul 20

Jul 20 Natan Couture Jessy Cape Dress

Queen Mathilde, Dresses

Diane von Furstenberg Evil Eye Clutch in Gold

May 21

May 21 Diane von Furstenberg Evil Eye Clutch in Gold

Queen Mathilde, Bags, Princess Elisabeth

Christian Dior Criss Cross Strappy Sandals in Gold Leather

Jan 9

Jan 9 Christian Dior Criss Cross Strappy Sandals in Gold Leather

Queen Mathilde, Shoes