What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

Swedish Royal Couple and Princess Sofia attend Global Child Forum

October 13, 2026

On Tuesday, King Carl Gustaf, Queen Silvia, and Princess Sofia attended the Global Child Forum at the Royal Palace.

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October 13, 2026

Latest Find

Featured

Marks & Spencer Peak Lapel Tuxedo Jacket

Meghan Markle, Outerwear

Marks & Spencer Peak Lapel Tuxedo Jacket

Meghan Markle, Outerwear

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Meghan Markle, Outerwear

All tagged 3Jun23-Math

Natan Couture Jessy Cape Dress

Jul 20

Jul 20 Natan Couture Jessy Cape Dress

Queen Mathilde, Dresses

Diane von Furstenberg Evil Eye Clutch in Gold

May 21

May 21 Diane von Furstenberg Evil Eye Clutch in Gold

Queen Mathilde, Bags, Princess Elisabeth

Christian Dior Criss Cross Strappy Sandals in Gold Leather

Jan 9

Jan 9 Christian Dior Criss Cross Strappy Sandals in Gold Leather

Queen Mathilde, Shoes