What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

The Duke and Duchess of Edinburgh and Lady Louise attend Edinburgh International Festival

August 17, 2026

On Friday evening, the Duke and Duchess of Edinburgh and Lady Louise attended a performance of Inala during the Edinburgh International Festival.

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August 17, 2026

Latest Find

Featured

Galedi London Long Blue Patterned Coat

Crown Princess Mette Marit, Outerwear

Galedi London Long Blue Patterned Coat

Crown Princess Mette Marit, Outerwear

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Crown Princess Mette Marit, Outerwear

All tagged 3Jun25-V

Falconeri Openwork Skirt

Jun 14

Jun 14 Falconeri Openwork Skirt

Crown Princess Victoria, Bottoms

Falconeri Cotton Short-Sleeved Round-Neck Jumper

Jun 14

Jun 14 Falconeri Cotton Short-Sleeved Round-Neck Jumper

Crown Princess Victoria, Tops

Bottega Veneta The Mini Pouch Bag in White Leather Intrecciato

Jun 28

Jun 28 Bottega Veneta The Mini Pouch Bag in White Leather Intrecciato

Crown Princess Victoria, Bags

Luc of Sweden Horseshoe Necklace

Aug 31

Aug 31 Luc of Sweden Horseshoe Necklace

Crown Princess Victoria, Necklace

H&M Ruffle Sandals

Jul 14

Jul 14 H&M Ruffle Sandals

Crown Princess Victoria, Shoes