What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 30, 2026

Prince Daniel and his children attend Sweden-France basketball game

August 30, 2026

On Sunday, Prince Daniel, Princess Estelle, and Prince Oscar attended the Sweden-France basketball game held in Stockholm.

August 30, 2026

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Princess Charlene, Shoes

Gucci Naomi Sandals

Princess Charlene, Shoes

All tagged 3Mar13

Oct 22

Oct 22 Hugo Boss Fringed Leather Bag in Tan

Heaven

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Feb 14

Feb 14 Mango Cognac Leather Jacket

Heaven

Queen Letizia, Outerwear

Feb 19

Feb 19 Musto Derby BR2 Show Jacket in Navy

Polka Popp

Zara Phillips, Outerwear

Jan 20

Jan 20 Zara White Printed Top with Bow

Sarah Williams

Duchess of Cambridge, Tops

Nov 4

Nov 4 Oscar Sports Giada Ecol Après-Ski Boots

Sarah Williams

Duchess of Cambridge, Shoes

Jul 1

Jul 1 Kiki McDonough Grace Earrings in White Topaz and Diamonds

Sarah Williams

Duchess of Cambridge, Accessories, Earrings

Jun 28

Jun 28 Temperley London Odele Shearling Coat

Sarah Williams

Duchess of Cambridge, Outerwear

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Oct 22 Hugo Boss Fringed Leather Bag in Tan

Feb 14 Mango Cognac Leather Jacket

Feb 19 Musto Derby BR2 Show Jacket in Navy

Jan 20 Zara White Printed Top with Bow

Nov 4 Oscar Sports Giada Ecol Après-Ski Boots

Jul 1 Kiki McDonough Grace Earrings in White Topaz and Diamonds

Jun 28 Temperley London Odele Shearling Coat

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